Analysis of Multimodal Metaphor and Metonymy in China-related Front Covers of The Economist

Most of previous studies on metaphor and metonymy at home abroad are limited to the verbal mode, ignoring non-verbal mode. A few multimodality mainly focus basic role metonymy, lacking adequate attention representation multimodal in constructing specific images from perspective social pragmatic function. This paper takes cover cartoons Economist as data analyze recognition metaphors metonymy. Then, pragmatics, we quantitatively symbolic signs source domain covers past decade, reveal their roles image China. research is understand linguistic approach “how reconstruct China’s image” construct” by international media, which can provide implication for Chinese dissemination diplomatic strategy digital age.